TGL Impact Report
The Good Lobby is a non-profit organisation that strengthens democracy and the common good by amplifying the voice of civil society and supporting citizens and organisations in decision-making processes.
Following an earlier collaboration on the 2020 report, LS studio designed the layout and visual system for the 2021–2024 Impact Report.
© The Good Lobby
The Good Lobby Italy supports citizens, activists, and civil society organisations engaged in civic lobbying and advocacy through incubation and training programmes, public-interest campaigns, consultancy and community building.
These activities provide the skills, tools, and networks needed to monitor public institutions, influence decision-making and defend democratic space.
The project builds on The Good Lobby’s existing visual identity, which features hand-drawn graphic elements such as lines, arrows and underlines combined with a bright, vibrant colour palette. These characteristics contribute to a civic, participatory, and non-institutional tone.
LS studio expanded and structured the visual language to guide readers throughout the report. Hand-drawn elements highlight key sections and support the narrative flow, particularly in sections describing activities and campaigns.
The graphic elements also add a human touch, reflecting the organisation’s participatory ethos and reinforcing the report’s role as a tool for public engagement.
The report is organised into four main chapters, with typography selected to ensure clarity and visual harmony.
The ABC Stefan typeface by Dinamo (↗) was paired with the hand-drawn elements to maintain cohesion across the layout.
Infographics and diagrams present numerical data clearly and accessibly, while thoughtful spacing and visual hierarchy guide the reader through each section.
