Concrete Investing
Concrete Investing is an online platform that enables private and professional investors to invest in high-quality real estate projects in a transparent manner.
We developed a comprehensive brand identity that links a traditional sector like real estate with innovative fields such as fintech.
Real estate developments tend to be residential and are usually located in areas with high added value, such as Milan and upscale holiday destinations.
The ant, a creature known for its hard work and shrewd planning, was selected as a representation of responsible financial behavior.
In accordance with the logo design, the color palette is based on neutral tones ranging from black to grey. A contrasting vibrant blue was selected as the accent color.
The visual language is linear, combining elements from buildings, construction sites and financial symbols. The skyline is conceptualized as a blend of European landmark buildings. Both an expanded and a condensed version were created for responsiveness.
Skyline of Milan.
Representation of a construction site.
Even in a fully digital business, traditional print craftsmanship plays a key role. The business card is composed of multi-colored laminated paper, offset printed on both sides, with a black hot-foil blocked logo and a light-blue edge-painted finish. It is a compact showcase of printing craftsmanship packed into just a few square centimeters.
Investors are regularly updated on the progress of the construction site and on the potential impact on their returns through a multi-channel communication strategy that combines digital platforms with traditional tools.
During the investment period, the main reference is the biannual report, which compiles analysis, aggregated data and statistics, along with details of individual real estate transactions.
The website is a fully functioning investment platform. All operations, from registration to completing an investment, are handled online.
